|
AGENDA
 In
this seminar we will consolidate the
understanding of the strategic logic that
allows companies to break out of bloody
competition and make competition irrelevant.
We will specifically focus on how to move
from Thought to Action in formulating and
executing Blue Oceans that would enable
participants to take their first steps
towards creating their own blue oceans.
The seminar offers an
effective combination of lecture,
audio/video content, interactive exercises
for participants and is rich with Blue Ocean
Strategy Case-studies – Real examples of
companies that reconstructed market
boundaries and created blue oceans of
uncontested market space, most of which are
not mentioned in the book.
We argue that lasting
success comes not from battling competitors,
but from creating ‘Blue Oceans’: untapped
new market spaces ripe for growth.
| 08:30
- 09:00 |
Registration |
| 09:00
– 10:30 |
Session 1
(The Strategic Logic of Creating
Blue Oceans)
- What is the strategic logic
that allows companies to create
uncontested market space and
make the competition irrelevant?
- Productivity Vs. Creativity
- Blue Ocean Strategy Vs.
Competition based strategies
- The Strategic Alignment of
the three propositions
|
| 10:30
– 10:45 |
Coffee Break |
| 10:45
– 12:00 |
Session 2
(From Thought to Action: Blue Ocean
Strategy Formulation)
- How BLUE is your Strategy?
The Four Step Visualization
Process
- Where to look for Blue
Oceans? The Six Paths Framework
- A Blue lake or a Blue Ocean?
The 3-Tiered non-customers
Framework
- How Blue is your Idea? The
Blue Ocean Idea Index & Blue
Ocean Business Model
|
| 12:00
– 01:00 |
Lunch Break |
| 01:00
– 02:45 |
Session 3 (From Thought to
Action: Blue Ocean Strategy
Execution)
- How to overcome key
Organizational Hurdles? Tipping
Point Leadership
- How to inspire Voluntary
Cooperation? Fair Process
|
| 02:45
– 03:00 |
Coffee Break |
| 03:00
– 04:00 |
Session 4 (Focus on the Future)
- How can companies (like
yours) move from though to
action in actualizing Blue Ocean
Strategy?
- Practical steps and short
exercise to get started on
exploring Blue Oceans
|
| 04:00
– 04:15 |
Q&A and Close |
| 04:15
– 04:30 |
Book Signing,
Private Questions & Informal
Reception. |
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