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PUBLICATIONS
WRITTEN BY PATRICK FORSYTH
Note: these are in particular order,
unless the title is self-explanatory, a few
words of comment are added. Some are out of
print (marked O/P), but the list
indicates the areas in which I work, and
much material can be made available in other
forms.
Running an Effective Sales Office:
managing the inside sales team and process
o/p
Running an Effective Training Session:
a complete starter kit for the new trainer
or manager wanting to train people
Marketing for Non-Marketing Managers:
an explanation for other functions o/p
Ready Made Activities for Presentations
Skills: this is a blueprint for a
trainer or manager to conduct a training
session on the topic. There are three,
others are Selling Skills and
Successful Account Management; the
series includes other titles on for instance
negotiation, and communication. o/p
Marketing and Selling Professional
Services: practical guidance for
accountants, lawyers, consultants and
everyone selling expertise and time.
Recently published in a new edition, the
book is published in association with the
Institute of Directors
Marketing on a Tight Budget: a guide
for small business o/p
How to be better at Marketing: a
guide to marketing basics (part of a series
with this – How to be better at title)
How to write Reports and Proposals: a
revised version, now published in
association with the Sunday Times newspaper
Persuasive Business Writing: how to
write everything from sales letters to
brochures, newsletters and press releases
o/p
30 Minutes: an excellent mini-book
series from Kogan Page (about 15,000 words)
of the practical core of topics. My titles
are:
30 Minutes before a presentation
30 Minutes to write a report
30 Minutes to get your own way
30 Minutes to motivate your staff
30 Minutes before your appraisal
Marketing stripped bare: a humorous
“demystification” of what marketing is and
how it works designed for the non-marketing
person and presented in a novel and humorous
way to make it truly accessible
How to Motivate People: published in
association with the Sunday Times
Developing your Staff: (also with
Sunday Times) a manager’s guide to all
aspects of gaining improved results from
training and development in all its forms.
Successful Time Management - also in
the Sunday Times series
One-Stop Marketing: essentially this
is “Marketing for Non-Marketing Managers” in
an A – Z reference format common to a series
Career Skills – a guide to long term
success: not how to get a better job,
rather how to actively manage your career
successfully so that you ensure you are
equipped for promotion or change o/p
The Selling Edge: sales techniques
with a focus on how to differentiate from
competition. o/p
101 Ways to Increase Sales: a review
of selling skills arranged in 101 sections
rather than chapters o/p
Agreed! – making management
communication persuasive: communications
skills and negotiations presented in linked
form for non-marketing people. o/p
Conducting Successful Negotiations –
the key techniques of negotiating explained
Negotiation Essentials
- how to get the deal you want every time
a short guide to the essentials
(encapsulating the title above)
Appraising Job Performance
- key assessment techniques that will
positively influence motivation (a short
text in the same series as the negotiation
title above)
Successful Telephone Selling in a week:
this fits a series, the “in a week”
element is only really reflected in its
being in seven chapters. o/p
Understanding Office Politics in a week:
for everyone working in an office o/p
Kickstart your Corporate Survival: a
guide to career planning and management in
the modern workplace o/p
Communicating with Customers:
strategy for initiating and maintaining
business relationships, coupled with how-to
elements on communication methods.
Communicating with your Staff: all
the management techniques that come down to
communication.
Marketing in Publishing: a review for
this special (and somewhat insular)
industry, published as one of a range of
titles for the industry.
Maximizing Hospitality Sales: sales
techniques specific to hotels and other
venues (e.g. conference centres) linked to
U.K. Meetings Industry Association.
Making Meetings Work: short monograph
(18/20,000 words) published by Institute of
Personnel and Development (IPD).
Telephone Skills: as above (IPD) –
for everyone dealing with people by
telephone
20 Activities to Increase Sales
Effectiveness: one of a series of
training exercise compendiums – all the
material for trainer and trainee - published
in loose-leaf form (A4 binder) with no
restriction on copying of training
materials.
Conducting promotional events: what
in some industries are called “client or
promotional seminars”. (Originally published
with an audio-tape by Institute of Chartered
Accountants) o/p
Making Successful Presentations:
practical guidance on a vital core skill for
many.
The Management Speakers’ Sourcebook:
guidance on presentation and on how to
handle specific common speaking commitments
successfully
Hook your audience a compendium of
quotes, stories, anecdotes and bon mots
strung together with advice for presenters
and trainers wanting to introduce some
humour into what they do in management
Management Pocketbooks I have five
books in this series of “mini-texts” on
negotiation, selling, starting in
management, managing upwards (managing your
boss) and managing meetings
Getting a top job in Marketing:
published in association with The Times – a
guide to those wanting to get into and on in
marketing
Getting a top job in Sales and Business
Development also in the series above
ExpressExec: I have titles in
this Capstone/Wiley series of books
(available in print and electronic form) on:
Smart things to know about Becoming a
Consultant – setting up, winning and
doing the work - part of the Smart series
Managing in the Discomfort Zone – a
short, in part inspirational, book offering
some opportunities for anyone to improve
their effectiveness and performance.
Marketing – essential principles, new
realities – a textbook written with two
academic co-authors.
Detox your career – an up to date
guide to active career management
Manage your boss – this sets out how
to create a positive and constructive
relationship between managed and manager.
How to craft a successful business
presentation and effective public speech –
a new up to date look at an important topic.
There’s no need to shout! (to be
published during 2007) is a new look at
business communications, focusing especially
on communication in writing and formal
presentations.
Surviving office politics – a
humorous look at the workplace with some
common sense about how to deal with office
politics along the way.
Winning business in the property sector –
a book on personal sales technique aimed
at the special world of architects,
surveyors etc.
A further textbook was published in 2005 to
link to ICSA qualifications: this,
co-authored with David Madden, is on
Business communications.
100 Great sales Ideas – a book of 100
double page spreads all highlighting ways to
maximise the effectiveness of sales
techniques (due out in 2007)
The gentle art of getting your own way –
selling – persuasive technique – for
non-sales staff and the layman (due out in
2007)
NOTE: many of the above books also appear in
various language editions (twenty two in
all), or in English language editions for
specific markets (e.g. India); four books
were published first in Singapore, later
appearing in slightly revised form in
international editions.
Other Writing
Writing also includes articles for a
range of business journals (e.g.
Professional Marketing and Better Business),
and material to sit alongside video and
audio material (e.g. for Executive Business
Channel), material for web sites (e.g.
Freeserve and one of the major banks).
Projects also include corporate
publications (e.g. a monograph on team
building used as part of the promotion by a
software company and a small business guide
for a major bank), and some copywriting.
In addition I have: co-written, ghost
written and edited (organizing and
collecting chapters from a list of writers),
originated the format for book series, acted
as external editor for publishers and ad hoc
“literary agent” for several other business
writers (now with a number of books
successfully published), and had some
involvement in specifying the content and
treatment of video and audio material. I
have reviewed books for Amazon and The Good
Book Guide, and am on the British Council
Register of consultants to the publishing
industry. I have conducted courses for The
Publishing Industry Training Centre and the
Singapore Publishers Association and been a
keynote speaker at the annual Paju Bookcity
Forum in Seoul.
Training: I conduct training on various
aspects of business writing (focusing on
everything from reports to sales letters)
and have some involvement in more “creative
writing”, for instance writing for Writing
Magazine and speaking at writers groups.
Reviews: Many good reviews have been
published over the years about these books.
Taking general comments a recent one (in
Professional Marketing magazine) said:
Patrick has developed a lucid and elegant
style of writing, which allows him to
present information in a way that is
organized, focused and easy to absorb;
another (in PSMG News) said Patrick Forsyth
is a master of the written word.
Contact: Touchstone Training &
Consultancy, 28 Saltcote Maltings, Maldon,
Essex CM9 4QP United Kingdom.
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