Communicate Informatively, Persuasively & Memorably with your customers

Introduction

A practical, new workshop that focuses on the special nature of the process of writing to customers and how to give your writing real impact so as to create, secure and build business relationships.

Objectives

1. Make your written communication to customers clear, distinctive and persuasive

2. Review how to get the words down quickly and easily– time management

3. Add “personality” to your message and differentiate yourself & your company from competitors

4. Understand the special characteristics of written communication with both existing customers and new prospects

5. Create a customer focus and write in “customer terms”

Course Outline!

• Understand the role written communication plays in building business relationships

• Know what your customers expect and how you can impress them

• Set clear objectives, create appropriate structure and paragraphing, drafting and finalizing the text to give an overall impact on customers

• Adopt the right style to project personal and corporate personality that strikes a distinctive note – know your strengths and weaknesses in order to express yourself effectively

• Use the correct language and right choice of words: making it persuasive, not annoying

• Make your writing persuasive by using layout that demonstrates understanding and maximize interest of your customers

• Select method: letters, fax and e-mail that matches your sales approaches

• Review and evaluation of your writing

Who Should Attend?

• Every Executive or Manager who has regular contacts with customers, especially those in sales and marketing.
   

• Supporting Staff & Secretaries with responsibility to write to customers.

Methodology

The program is lecture led and involves analysis of real examples, individual and group exercises and an opportunity for participants to review and work on their own examples (do you bring current project/drafts with you)

Every delegate will receive a complimentary copy of the Patrick Forsyth’s book, Persuasive Business Writing

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