Business Building Through
Opportunity Capture
Bring the Mind of Einstein

Memory Certification Program

Toyota Talent walks you
Define the companies
Bad Economy
Know Your Reputation
  More ...

[an error occurred while processing this directive]


AIM Inlines latest service to help you improve your business communication needs. To learn more click here.

Creative Media Registration

  Segmentation, Targeting and Positioning Workshop


In our competitive world, companies are constantly under pressure to increase market share and profitability. One of the fundamental marketing activities to be performed is to segment one’s market effectively. The next step is to be able to select market segments where one has competitive edge. Finally, one should know how to position one’s product in order to compete effectively.


To enable participants to understand and apply the concepts of segmentation, targeting and positioning to improve one’s competitive strength in the market.


At the end of the seminar, participants will be able to put their companies in a strong competitive position through the use of segmentation, targeting and positioning.

Course Outline!

  1. Importance and benefits of market segmentation.

  2. How is segmentation done – for consumer and industrial markets

  3. How to target market segments

  4. How to position one’s product in the most competitive position

Who Should Attend?

All marketing personnel responsible for sales and marketing activities of their companies’ products and services as well as those involved in market research, advertising and promotion, distribution channel and other marketing support activities. This course is also suitable for entrepreneurs and small business owners preparing their marketing and business plans.


This is a very intensive workshop with extensive discussions and exercises, using participants’ products.

Duration Two Days

Post your comments at
Copyright © 2014 AIM Inlines. All rights reserved.
No portion of this web site may be used or reproduced in any manner
whatsoever without written permission, except in the case of brief quotations
embodied in critical articles and reviews.

Back to In-house Training | Top of the Page


Home | Vision & Mission | Profile | About Us | Speaker Opportunity | Our Partner | Photo Gallery | Become a Member
Disclaimer & Copyright | Privacy Policy | In the News | In-house Training | Articles | Contact Us

Copyright 2014, AIM Training Co., Ltd. All rights reserved.