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  Marketing Plan Workshop


This workshop is for staff of companies who need to develop Marketing Plans that are vital to the success of their companies.


To enable participants to understanding the importance of Marketing Plans and learn how to construct Marketing Plans for their own use.

Course Outline!

  1. What is Marketing Plan?

  2. 6-step Process in Marketing Plan

  3. Establish Strategic Vision

  4. Market Background

  5. Strength and Weakness Analysis

  6. Competitor Comparison

  7. Environment Scanning

  8. Opportunity and Threat Analysis

  9. Market Research

  10. Set Marketing Objectives

  11. Generate Strategies and Select Best One

  12. Formulate Detailed Program

  13. Monitor and Control

  14. Financial Budget

Who Should Attend?

All staff in sales and marketing functions with responsibility for marketing.


This is a very intensive workshop with extensive discussions and exercises. Participants will be expected to present components of their Marketing Plan.

Duration Two Days

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