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Introduction
This workshop
is for staff of companies who need to
develop Marketing Plans that are vital to
the success of their companies.
Objectives To enable
participants to understanding the importance
of Marketing Plans and learn how to
construct Marketing Plans for their own use.
Course Outline!
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What is Marketing
Plan?
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6-step Process in
Marketing Plan
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Establish Strategic
Vision
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Market Background
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Strength and Weakness
Analysis
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Competitor Comparison
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Environment Scanning
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Opportunity and
Threat Analysis
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Market Research
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Set Marketing
Objectives
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Generate Strategies
and Select Best One
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Formulate Detailed
Program
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Monitor and Control
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Financial Budget
Who Should
Attend? All staff in sales
and marketing functions with responsibility
for marketing.
Methodology
This is a very intensive
workshop with extensive discussions and
exercises. Participants will be expected to
present components of their Marketing Plan.
Duration Two
Days
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